25 years after The Sloane Ranger Handbook struck a chord with the Barbour-clad inhabitants in the better parts of town, Cooler Faster More Expensive, the Return of the Sloane Ranger (Atlantic Books) has hit the bookshelves. And where better to hold one of the first book signings than English polo outfitters, Polistas?
The evening started around 6.30PM in Polistas' flagship store in the Burlington Arcade, Mayfair. The beautiful Victorian arcade was decked out in Christmas decorations and the mood was especially festive with the carol singers. The store was buzzing with activity as authors Peter York and Olivia Stewart-Liberty signed copies of their new book for fans and Polistas' enthusiasts.
York hasn't missed a beat since he co-authored the original 1980's classic with Ann Barr. As a crowd gathered around him and Stewart-Liberty, they joked with customers and onlookers with quips about how the book could dramatically improve reader's lives. We definitely think World Aid should be handing these out to the good folks of Essex (Gordon Brown could benefit from a reading, too).
The new book is a complete humorous guide to Sloane life; from where to shop to where to do rehab. One source of clothing York and Liberty-Stewart recommend is Polistas. The leading brand on the polo circuit has been selected as the Official Supplier to several major tournaments, polo teams and polo clubs. The clothing is worn by the best polo professionals from England and around the world as well as by amateur polo players, including members of the Royal Family, and polo watchers. Founder and Managing Director Johnny Lynne was on hand to give us a tour of his establishment and polo products.
Founded in 2001, Polistas is most recognisable from its three-polo-player logo, which was created from an actual photo of three friends (including Johnny) engaged in a hard fought polo battle. What sets Polistas apart from American competitor Ralph Lauren is that the brand was founded by polo players, for polo players. Simple and innovative ideas that only arise if the designer is also the wearer have quickly added to the success of garments (for instance, their polo whites have flat inseam seams to avoid chafing when riding). The style is classic, timeless and is synonymous with the traditions of the ancient sport of kings.
For More Information, visit www.polistas.com
To purchase the new Sloane Ranger book, Click Here
(From the book) Types of Sloane to look out for:
• Chav Sloane: Anyone with a title, but no life, who fancies being in the media, ie being the object of ridicule on a reality TV show.
• Thumping Sloane: Decent but dull, got a clutch of those GCSE thingies, but only to make their parents feel better about the school fees.
• Turbo Sloane: Have added to their fortunes through successful business ventures, eg Johnny Boden, who must surely be rich enough to wear more becoming clothes by now?
• Euro Sloane: Fine line between royal connections and very strange clothes and customs. Caution required. • Sleek Sloane: The Ralph Laurens of Sloanedom – classic cuts, only better, less hairy and in tones that might even be called flattering
• Eco Sloane: Almost as green as they are rich. Are they doing any more than atoning for the sins of their entrepreneurial forbears?
• Party Sloane: Sometimes snapped by the gutter press as they hit the, well, gutter, leaving Boujis, Kitts etc
• Bongo Sloane: Very into alternative therapies and auras. Lots of middle-aged Sloanes on marriage number two take this up to find themselves (or find something in common with the twenty-something boyfriend). |
Resources
To purchase the new Sloane Ranger book, Click Here
To visit the Polistas website, Click Here
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